They were able to burn their logo onto viewers’ eyelids by setting up machines behind the movie theater screen and, at a particularly dull moment in the ad, they fired a flash that, much like the sun would, would imprint the BMW logo on the back of the eyelids of the viewers.
To make sure that the viewers are aware of this imprint, the man in the commercial then asks that everyone closes their eyes.
What a genius and original way to market your brand!
To make sure that the viewers are aware of this imprint, the man in the commercial then asks that everyone closes their eyes.
What a genius and original way to market your brand!
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